What is Pay per click?
PPC stands for pay-per-click, a model of internet marketing within which advertisers pay a fee every time one of their ads is clicked. Basically, it’s some way of shopping for visits to your website, instead of trying to “earn” those visits organically.
Search engine advertising is one in every of the most common styles of PPC. It permits advertisers to bid for ad placement throughout a search engine’s sponsored links once someone searches on a keyword that is related to their business providing. For example, if we bid on the keyword “PPC software,” our ad would possibly show up within the very high spot on the Google results page.
Every time our ad is clicked, sending a visitor to our web site, we’ve got to pay the search engine a tiny low fee. Once PPC is functioning properly, the fee is trivial, because the visit is price over what you pay money for it. In other words, if we pay $3 for a click, however, the press ends up in a $300 sale, and then we’ve made a hefty profit.